Brand advocates are worth at least 5x more than average customers
Value can be measured in many ways, but there is no greater sales driver or referral generator than a Brand Advocate. All organizations have fans, but the most successful are those who capitalize on their existing supporters’ advocacy and turn this into tangible value. Brand Advocates spend more than double, compared to a normal consumer and make a concerted effort to recommend and share that brand’s products.
A formal Alumni Network program allows you to foster, build, identify, and enable Brand Advocates. Investing in your alumni with a program and platform translates into myriad benefits including additional sales, built-in referrals and promotional marketing for your organization. Valuing your Brand Advocates proves a sound investment, generating on average a 10x Return on Advocacy (ROA) for a company.
Source: Zuberance whitepaper ‘What’s a Brand Advocate Worth?’