PR firm Burson-Marsteller studied the 100 largest companies in the Fortune 500 list and found that 79% of then use Twitter, Facebook, YouTube or corporate blogs to communicate with customers and other stakeholders. The firm broke its findings down by region (North America, Europe, Asia-Pacific and Latin America) and network.

Twitter is the most popular platform that the companies use; two-thirds of the Fortune 100 have at least one Twitter account. Actually, they have an average of 4.2 Twitter accounts. Fifty-four percent have at least one Facebook fan page, 50% have at least one YouTube channel, and 33% have at least one corporate blog. Twenty percent of the companies use all four social media platforms.

Social networks like Twitter and Facebook are mostly West-oriented; Asia-Pacific companies don’t use them as much, instead preferring corporate blogs. When they do use Twitter or Facebook, it’s usually to engage consumers in Europe and North America.

There are a bunch of other interesting stats in the study — including proof that consumers actually do like to engage with companies via social media, making all those channels worthwhile. We’ve embedded Burson-Marsteller’s presentation below. Read the full article here.

Global Social Media Checkup

Discover why the world’s leading Global 2000 enterprises rely on Conenza’s corporate social networking software and expert community-building services to build and manage their employee and alumni communities.

For more information please visit our site at http://www.conenza.com

This entry was posted on Tuesday, February 23rd, 2010 at 11:33 pm and is filed under Adoption, Alumni Community ROI, Best Practices, Community Engagement, enterprise social networking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.