By David Coursey
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In telling priests to become more web and social network savvy, Pope Benedict XVI is offering valuable advice for businesses, too. And if His Holiness thinks Facebook, Twitter, and YouTube are good ways to spread his message, maybe his advice can help your company, too.

If you’re having trouble getting your bosses to adopt a social networking or some other online strategy for your business, the Pope may be your ally. Here’s what he has to say, and with a few word substitutions the advice would be at home in a business magazine:

“The increased availability of the new technologies demands greater responsibility on the part of those called to proclaim the Word, but it also requires them to become more focused, efficient and compelling in their efforts,” wrote the Pope in his message for the 44th World Day of Communications, to be held May 16.

The Vatican already has a multilingual Web site, but has recently launched the “Pope2you” portal, offering a Facebook app, iPhone app, YouTube channel, and Papal videos. But, don’t let the cool “Pope2You” name and URL fool you. Like, like all good CEOs, Pope Benedict warned his managers that they can’t just talk the talk of social networking.

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This entry was posted on Tuesday, February 2nd, 2010 at 11:26 am and is filed under Best Practices, Community Engagement, Social Computing, community platforms. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.